2018 Gold W3 Award - Social Innovation
2018 Gold W3 Award - Social Content
Nike was launching a shoe seven years in the making and needed to make a interactive splash on social. So, we created the Flip-O-Run to introduce the Nike Epic React and get Chicago to CHOOSE GO.
It also helps with you have influencers like Miranda Rae Mayo (Chicago Fire) willing to having some fun on set. She said I had a "2018 Ron Burgundy" kind of thing going. No joke, that's the best thing anyone has ever said to me.
CD: Matt Weiner
ACD: Shawn Vallera
Senior AD: Zach Basten