2024 Gold Reggie - Age-Targeted Marketing
2024 Silver Reggie - Shopper Marketing

DARE: Take the legendary Dove brand and extend its earnest tone to a retail activation that would actually mean something to parents and daughters.
TRUTH: We did it.

When you have the lofty idea of rewriting the Truth or Dare game to meaningfully strengthen parent/daughter relationships, you need an amazing team of writers rise to the occasion. Of course they delivered the goods.

The right influencers can do wonders and in this case, millions of wonders. Millions of views helped draw people to play the TikTok version of the game.

Spread awareness of our new game across the digital world to bring people in-store to buy Dove.

Created a mini-digital version of the game for parents to play with on Walmart.com.

DARE: Take the legendary Dove brand and extend its earnest tone to a retail activation that would actually mean something to parents and daughters. TRUTH: We did it.

DARE: Take the legendary Dove brand and extend its earnest tone to a retail activation that would actually mean something to parents and daughters.
TRUTH: We did it.